How to Read The Public Relations Practitioner's Playbook for (all) Strategic Communicators DOC
M. Larry Litwin’s newest edition of “The Public Relations Practitioner’s Playbook for (all) Strategic Communicators” is a thorough examination of public relations and other strategic communication disciplines. The 17 chapters spread over 626 pages focus on every discipline from the profession’s history to research (action, communication, evaluation), planning (PR-pie – research, planning, implementation, evaluation), budgeting, persuasive strategic writing, crisis communication, media relations, the networked age and emerging media (social and other digital media), publications (printed and digital), special events and the many jobs available to strategic communicators/counselors. “The PR Playbook” demonstrates how public relations affects almost every person every day – through relationship building.It serves as the go to source for professionals and individuals. Also used as a college textbook, “The PR Playbook” contains thousands of suggestions sure to improve one’s communication skills through critical thinking, oral and written communication, strategic planning and dealing with personal and professional crises. One of its chapters is devoted to communication ethics and the law.As stated on the Elon (N.C.) University website: “Strategic communication occurs in corporate, non-profit, governmental and agency settings. Organizations strategically communicate to audiences through publications and videos, crisis management through the news media, special events planning, building brand identity and product value, and communicating with stockholders (and stakeholders), clients or donors.” “The PR Practitioner’s Playbook for (all) Strategic Communicators” covers it all.
