How to Download Annual Communication Plans: How to get the results you want! (Your Special Knowledge Series Book 1) MOBI
Do you want to write a top annual PR or communication plan that definitely wins approval from senior management and makes an impact for your organization?This book provides you with helpful, detailed guidelines for achieving great results. You are guided step-by-step on how to write your annual corporate communication plan. The easy-to-read content is based on the cutting-edge insights gained by during Kim Harrison's 3 decades in corporate communication management and consulting.Whether you’re a seasoned professional or are just getting started, you’ll find this a wonderfully useful resource.CONTENTS:- Strategic planning explained- Typical annual communication planning process- Structure of an annual communication/PR plan- How to understand the operating environment with research and situation analysis- SWOT and PESTLE analysis- Risk analysis and management- How to avoid the traps and pitfalls of planning- 9 top ways to identify effective communication strategies- Follow good ethical principles- How to set effective goals and SMART objectives- Identify and prioritize key stakeholders- Bring corporate social media into play where relevant- Implementation of plans- Annual budgeting explained- Typical budget items- Sample budget summary and notes- Measurement and evaluation, including AMEC framework- How to promote the plan to stakeholders - persuading senior management- How to change the focus of others from the tactical to the strategic.
